Chamelea is a swimwear accessories label that sells high-quality, ethically sourced fabric.
Our mission is to promote sustainable and safe practices in the sewing industry. Our manufacturer goes beyond just sourcing sustainable materials: it supports fair labour practices and work conditions by promoting worker rights, continuous skills development, wages that exceed the living wage, and prioritises worker’s safety and the environment. We are one of the first companies to develop the swimwear tie sides that combines the broad and thin pieces in one, setting us apart from competitors.
The concept is based on accessorizing your own bikini bottoms by way of adding stylish tie sides. You can customise and accessories without comprising the functionality of the bikini. Versatility is key.
The name 'Chamelea' evokes a sense of transformation and adaptability, much like a chameleon, and allows us to offer customizable and versatile products. It's named after the Venus Clam, a common sight along coastal waters. Together, Chamelea evokes marine elegance, natural beauty and femininity, providing a subtle nod to shells, curves and beach life.
